- The combination of organization, labeling, and navigation schemes within an information system.
- The structural design of an information space to facilitate task completion and intuitive access to content
- The art and science of structuring and classifying web sites and intranets to help people find and manage information
- An emerging discipline and community of practice focused on bringing principles of design and architecture to the digital landscape.
Information Architecture has significant role to play when constructing a website which serves a lot of contents and information effectively and efficiency. First of all, a team which develop the websites should include a wide range of individuals who with professional skills such as web developing, graphic design, content creation, programming, information architecture, and so on. Once the team is organized, the other important point is setting a goal. In other word, what information does the website want to serve and where does the website want to navigate your audience.
In order to navigate users effectively and successfully, content on a website should be well organized according to some schemes such as alphabetical, chronological, and geographical.
Personalization and customization are interactive features which provide users innovative experience by showing them a unique content depends on individuals.
Personalization provides content based on their previous behavior. Amazon. com is one example. Amazon shows items in which a user might be interested on his/her login page from a record of previous behavior. Customization allows users to arrange the appearance and information a website provide according to their preference. Both features require the login system and database.
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